THE STORY BEHIND THE BRAND
Madaiza, a leading premium sneaker and streetwear store, was established in 2017 in Nelspruit, Mpumalanga. While they expanded their brick and mortar location, they are growing their online presence to offer the very best in exclusive sneakers and apparel to every corner of Africa and the rest of the world. Madaiza is a youth- inspired streetwear brand that designs and constructs innovative apparel for the urban world and the people that inhabit this space. Drawing inspiration from the vibrant and energetic world of music, dance, art and movement, this is a brand created for the true urban citizens.
