Founded by Keegan Roach, Cold Pieces is a South African streetwear brand that blends 90s-inspired silhouettes with modern craftsmanship. Keegan began sewing at just 15, and during the 2020 lockdown, he envisioned a label that prioritizes quality, comfort, and uniqueness.

Launched in 2021, Cold Pieces is defined by its signature use of gloomy tones, rich textures, and carefully curated fits—allowing the garments to speak for themselves. With all pieces sourced, printed, and tailored locally, the brand stays deeply connected to its South African identity. Now, through its partnership with GARM, Cold Pieces is set to expand its reach and showcase its curated designs to a wider audience.